Privacy Policy

1. Overview

American First Mortgage ("American First Mortgage," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit our website or submit an inquiry, how we use and share that information, and the choices available to you.

By using this website or submitting information through our forms, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use this website or provide us with your information.

2. Information We Collect

We collect information in the following ways:

• Information you provide directly. When you submit an inquiry through our website — for example, to request loan options — we may collect your name, phone number, email address, the type of assistance you're looking for (such as buying or refinancing), and general property or price information you choose to share.
• Information collected automatically. Like most websites, we and our service providers may automatically collect certain technical information when you visit our site, such as your IP address, browser type, device information, referring pages, and pages viewed, typically through cookies and similar technologies.

We do not ask you to submit sensitive financial account numbers, Social Security numbers, or credit information through the general contact forms on this website. Any such information required to process a loan application is collected separately, through secure channels, as part of the formal loan origination process.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and connect you with a loan specialist;
• Provide information about mortgage loan options that may fit your goals;
• Communicate with you by phone, text, or email about your inquiry;
• Maintain, improve, and secure our website and services;
• Comply with applicable laws, regulations, and industry requirements.

We do not use the information you submit to make automated lending decisions. Any loan-related decision is made by a qualified loan professional as part of a separate, formal application process.

4. How We Share Your Information

We do not sell your personal information. We may share information you provide with:

• Service providers who help us operate our website, manage inquiries, and communicate with you (for example, our customer relationship management and form-processing providers), under obligations to protect your information;
• Affiliated loan professionals within American First Mortgage who will follow up on your inquiry;
• Legal and regulatory authorities, where required to comply with applicable law, regulation, legal process, or governmental request;
• A successor entity, in the event of a merger, acquisition, or sale of business assets, subject to standard confidentiality obligations.

As a mortgage company, we may be subject to additional privacy obligations under the Gramm-Leach-Bliley Act and related regulations once you engage us for loan origination services. If applicable, you will be provided with a separate, more detailed financial privacy notice describing the categories of nonpublic personal information collected and shared, and your right to opt out of certain sharing, at the time you begin that process.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, and understand how visitors use our site. Most web browsers let you control cookies through their settings. Disabling cookies may affect how parts of this website function.

6. Your Choices & Rights

You may:

• Ask us what personal information we have collected about you;
• Ask us to correct or delete personal information you've submitted to us;
• Opt out of marketing communications by following the unsubscribe instructions in our emails or by contacting us directly;
• Ask us to stop calling or texting the phone number you provided.

Depending on where you live, you may have additional rights under state privacy laws. To exercise any of these choices, contact us using the information in the "Contact Us" section below.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information you share with us. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as necessary to respond to your inquiry, provide our services, and comply with our legal, regulatory, and recordkeeping obligations.

9. Children's Privacy

This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

10. Third-Party Links

Our website may contain links to third-party websites, including social media pages. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or would like to exercise any of the choices described above, please contact us: